This is marketing
(Book)
Author:
Published:
New York, New York : Portfolio/Penguin, an imprint of Penguin Random House LLC, [2018].
Format:
Book
Physical Desc:
xvi, 267 pages : illustrations, charts ; 19 cm
Status:
MCPLD Central Non-Fiction
658.8 G585t
Description
"Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see."--Jacket.
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658.8 G585t
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CMC Quigley Library
HF5415 .G5783 2018
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EVLD Avon Public Library
658.8 GOD
Due May 8, 2024
GCP Carbon Non Fiction
658.8 GOD
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GCP Glenwd Non Fiction
658.8 GOD
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Mar 20, 2024
MRLD Montrose Nonfiction 600
658.8 God
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Apr 8, 2024
Pitkin County Library
658.8 G585t
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Jan 3, 2024
SRL Adult Nonfiction
658.8 GOD
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Feb 13, 2024
SSCL Bud Adult Nonfiction
658.8 GOD
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Summit-Breck Non Fiction
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658.8 GODIN
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Aug 31, 2019
Vail Public Library Non Fic & Classics
658.8 GOD
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Dec 23, 2020
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Subjects
LC Subjects
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More Details
Language:
English
ISBN:
9780525540830, 0525540830, 9780241370148, 0241370140
UPC:
40028842186
Notes
Bibliography
Includes bibliographical references (pages 253-256) and index.
Description
"Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see."--Jacket.
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Citations
APA Citation (style guide)
Godin, S. (2018). This is marketing. New York, New York, Portfolio/Penguin, an imprint of Penguin Random House LLC.
Chicago / Turabian - Author Date Citation (style guide)Godin, Seth. 2018. This Is Marketing. New York, New York, Portfolio/Penguin, an imprint of Penguin Random House LLC.
Chicago / Turabian - Humanities Citation (style guide)Godin, Seth, This Is Marketing. New York, New York, Portfolio/Penguin, an imprint of Penguin Random House LLC, 2018.
MLA Citation (style guide)Godin, Seth. This Is Marketing. New York, New York, Portfolio/Penguin, an imprint of Penguin Random House LLC, 2018.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
e36ba455-0840-8499-26de-f7ea0fec91e0
Record Information
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| Last File Modification Time | Apr 17, 2024 01:59:54 PM |
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| 100 | 1 | |a Godin, Seth,|0 https://id.loc.gov/authorities/names/n86066316|e author. | |
| 245 | 1 | 0 | |a This is marketing /|c Seth Godin. |
| 246 | 1 | |i Pre-publication subtitle:|a Work that matters for people who care | |
| 246 | 1 | |i Subtitle from dust jacket cover:|a You can't be seen until you learn to see | |
| 264 | 1 | |a New York, New York :|b Portfolio/Penguin, an imprint of Penguin Random House LLC,|c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a xvi, 267 pages :|b illustrations, charts ;|c 19 cm | ||
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| 504 | |a Includes bibliographical references (pages 253-256) and index. | ||
| 505 | 0 | 0 | |t Not mass, not spam, not shameful --|t The marketer learns to see --|t Marketing changes people through stories, connections, and experience --|t The smallest viable market --|t In search of "better" --|t Beyond commodities --|t The canvas of dreams and desires --|t More of the who: Seeking the smallest viable market --|t People like us do things like this --|t Trust and tension create forward motion --|t Status, dominance, and affiliation --|t A better business plan --|t Semiotics, symbols, and vernacular --|t Treat different people differently --|t Reaching the right people --|t Price is a story --|t Permission and remarkability in a virtuous cycle --|t Trust is as scarce as attention --|t The funnel --|t Organizing and leading a tribe --|t Some case studies using the method --|t Marketing works, and now it's your turn --|t Marketing to the most important person. |
| 520 | |a "Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see."--Jacket. | ||
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