Advertising -- Newspapers
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Voice Recording
Grand Junction, Colorado newspaper columnist, amateur historian, geologist and paleontologist Al Look discusses Grand Junction personalities such as Walter Walker and William J. Moyer, pre-radio reporting of World Series scores and boxing matches, and other aspects of Mesa County history. This interview is made available via signed release by the Mesa County Oral History Project, a collaboration of Mesa County Libraries, the Museums of Western Colorado...
Format:
Voice Recording
Al Look discusses his career as an advertising agent and columnist for the Grand Junction Daily News and The Daily Sentinel newspapers. He also talks about the Sentinel's history and employees. The interview was conducted by the Mesa County Oral History Project, a collaboration of Mesa County Libraries, the Museums of Western Colorado and the Mesa County Historical Society.
Format:
Voice Recording
Al Look talks about elements of Grand Junction, Colorado history and about local dinosaur finds. He also discusses newspaper printing presses in use at the Daily Sentinel and Durango Herald, and newspaper advertising. The interview was conducted by the Mesa County Oral History Project, a collaboration of Mesa County Libraries and the Museums of Western Colorado.
Format:
Voice Recording
In the third of nine recordings, John Goulet, a former advertising salesman with the Daily Sentinel newspaper, relates his experiences and travels in Grand Junction and Western Colorado in the 1950’s and 1960’s. He talks about traveling to Black Canyon with his friend Al Look. He remembers many of the merchants that he met as an advertising salesman. He describes Grand Junction’s Diamond Jubilee celebration of its 75th anniversary as a city....
Format:
Compound
Al Look talks about some of the colorful people that lived in Durango during the 1920’s, and about the history and growth of the town. He also tells about his marriage to Margaret Langen and their honeymoon in Mesa Verde National Park, and touches on his boyhood in Kansas. Look discusses his days working for both the Grand Junction News and the Daily Sentinel, and describes his role in providing publicity for events sponsored by the Sentinel. The...
Format:
Compound
Al Look talks about doing publicity for The Daily Sentinel and about organizing events, such as a local basketball tournament, for the newspaper. He also talks about his role in creating both the Soup Eaters, an organization that provided charity to local children, and the Grand Junction Cancer Society. He details his experience selling advertising for newspapers, and his techniques for selling advertising. He talks about his wife, Margaret (Langen)...
Format:
Voice Recording
Leta Atchison describes life as an employee in the advertising department of the Daily Sentinel newspaper in the 1940’s and 1950’s. She recalls her boss Al Look, additional work typing his book manuscripts, and their friendship. She remembers the election of Harry S. Truman and the Sentinel’s efforts to track and broadcast the vote in the days before television in Grand Junction. The recording is provided by the Mesa County Oral History Project,...
Format:
Compound
Al Look talks about his involvement with the International Newspaper Advertising and Marketing Executives, about his On Guard column in the Daily Sentinel, about taking the first aerial photographs of the Grand Mesa, and about the history of the Avalon Theater. He also discusses getting lost while hunting agates, the Lincoln Park Zoo, John Otto’s construction of trails on the Grand Mesa, and other aspects of Mesa County history. The interview was...
