Rollie Penfield, broker for the Superior Livestock Video Auction Compny, checks the scale to make sure it's working appropriately. Penfield, who lives in Rawlins, Wyo., has been working with the Burns Hole cattlemen for years. Everybody who rides up knows him." Heicher, Kathy. The Cattle Drive: Burns Hole cowboys mix tradition and technology. Photographer Mike Rawlings. Vail Trail, November 24, 1989, p.16-19.