Good food, great business: how to take your artisan food idea from concept to marketplace
(Book)
Whether you want to sell one offering on your website or a full product line in specialty food shops, Good Food, Great Business takes the guesswork out of starting up your endeavor - from concept to production to sales and marketing. Dozens of Good Food companies and industry experts generously share their real-life stories and tips with author Susie Wyshak, all for future entrepreneurs like you. You'll glean creative ideas, inspiring inside scoops, and cringe-worthy cautionary tales. Learn how to define your vision and strategy; create a business plan; fund your company; determine a profitable retail price; choose the right production method; and sell and market your specialty food.--COVER.
Notes
Wyshak, S. (2014). Good food, great business: how to take your artisan food idea from concept to marketplace. San Francisco, California, Chronicle Books.
Chicago / Turabian - Author Date Citation (style guide)Wyshak, Susie. 2014. Good Food, Great Business: How to Take Your Artisan Food Idea From Concept to Marketplace. San Francisco, California, Chronicle Books.
Chicago / Turabian - Humanities Citation (style guide)Wyshak, Susie, Good Food, Great Business: How to Take Your Artisan Food Idea From Concept to Marketplace. San Francisco, California, Chronicle Books, 2014.
MLA Citation (style guide)Wyshak, Susie. Good Food, Great Business: How to Take Your Artisan Food Idea From Concept to Marketplace. San Francisco, California, Chronicle Books, 2014.
Record Information
| Last Sierra Extract Time | Apr 14, 2024 08:26:34 AM |
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| Last File Modification Time | Apr 14, 2024 08:26:51 AM |
| Last Grouped Work Modification Time | Apr 14, 2024 08:26:40 AM |
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| 245 | 1 | 0 | |a Good food, great business :|b how to take your artisan food idea from concept to marketplace /|c Susie Wyshak. |
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| 504 | |a Includes bibliographical references (pages 246-247) and index. | ||
| 505 | 0 | |a Step 1. Bone up on the specialty food business -- Learn about the food industry -- Prepare for greatness -- Step 2. Cook up your business idea -- Create your mission, realize your vision -- Find your niche -- Brand your business -- Step 3. Make your food products real -- Package your product -- Find the best ingredients -- Get into production -- Step 4. Get your food products to market -- Where will you sell? -- Price your products -- Promote your products -- Step 5. Make it real! -- Now you're cookin' : Sell and engage post-launch -- Set up your business -- So you really want to start a food business? | |
| 520 | |a Whether you want to sell one offering on your website or a full product line in specialty food shops, Good Food, Great Business takes the guesswork out of starting up your endeavor - from concept to production to sales and marketing. Dozens of Good Food companies and industry experts generously share their real-life stories and tips with author Susie Wyshak, all for future entrepreneurs like you. You'll glean creative ideas, inspiring inside scoops, and cringe-worthy cautionary tales. Learn how to define your vision and strategy; create a business plan; fund your company; determine a profitable retail price; choose the right production method; and sell and market your specialty food.--COVER. | ||
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